(PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath


10 thoughts on “(PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath

  1. says: READ & DOWNLOAD ß IDELTA.US Û Chip Heath (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath Chip Heath Û 1 READ

    READ & DOWNLOAD ß IDELTA.US Û Chip Heath (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath from my blog thesunrisingcomSummary When marketing anything keep these six concepts in mind if you want your message to shtick Simple Unexpected Concrete Credible Emotional Stories; yes my friends that spells SUCCESs If it sounds like too mu

  2. says: (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath

    READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die Chip Heath Û 1 READ (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath I came upon this book in a convoluted fashion It was nearly recommended to me in a round about sort of way by Richard a GoodReads friend when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in

  3. says: READ & DOWNLOAD ß IDELTA.US Û Chip Heath (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath

    (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die Perhaps it was because this book came highly recommended from a reliable source but I was greatly disappointed This book was a redundant snooze The ultimate test I suppose is whether the ideas from this book do in fact stick It suf

  4. says: READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die Chip Heath Û 1 READ (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath

    (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath I needed a book for marketing I just googled 'Top 10 marketing books' and opened the first link I searched all the books here in Goodreads read

  5. says: (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath

    READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die Chip Heath Û 1 READ READ & DOWNLOAD ß IDELTA.US Û Chip Heath Great book on how to make the core message you want to deliver remembered How to formulate it so that it 'sticks' in the minds of the listeners The core idea is that in order for a message to be 'sticky' it has to combine these 6 characteristics 1 Simple 2 Unexpected 3Credible 4 Concrete 5emotional 6StorySUCCE

  6. says: (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath

    READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die Chip Heath Û 1 READ READ & DOWNLOAD ß IDELTA.US Û Chip Heath Update #2 Yep Still recommending it I Update #1 at the halfway point five stars alreadyI want to read this book twice at least This will directly change how I write present think create and make things I know I need to keep experimenting to make my communication memorable meaningful and I'll be playing with many of the

  7. says: (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath

    Chip Heath Û 1 READ READ & DOWNLOAD ß IDELTA.US Û Chip Heath (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath The book Made to Stick Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Chow is about how to make your ideas memorable; be it p

  8. says: Chip Heath Û 1 READ READ & DOWNLOAD ß IDELTA.US Û Chip Heath READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die

    Chip Heath Û 1 READ READ & DOWNLOAD ß IDELTA.US Û Chip Heath (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath Useful communications' theory book especially if you're interested in exploring getting thoughts across whether in teaching work presentations advertising or just chatting with friendsIf you want a deeper review then I recommend you check out Trevor's review; he's my go to for sociology recommendations The Curse of Knowledge is a big probl

  9. says: READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath READ & DOWNLOAD ß IDELTA.US Û Chip Heath

    READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath Chip Heath Û 1 READ I don’t know why I’m surprised at my 5star rating I was recommended this book by multiple people including the professionals of Goodreads The final nail on the coffin was when my Dad just handed me this book saying “You know for a Doctor you should really read this book” Way to go Dad That’s what did it He throws in tha

  10. says: (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath READ & DOWNLOAD ß IDELTA.US Û Chip Heath Chip Heath Û 1 READ

    READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die (PDF/EPUB) [Made to Stick Why Some Ideas Survive and Others Die] ☆ Chip Heath Chip Heath Û 1 READ Some business books are written to promote consulting gigs This is one such book You can usually tell when the summary chapter just takes the table of contents and re arranges it a little I picked this up because one of the authors is the founder of an innovative website used extensively by my kids Thinkwellcom There is nothing inherently

Leave a Reply

Your email address will not be published. Required fields are marked *

READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die

READ à Made to Stick Why Some Ideas Survive and Others Die READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die Unicate It's a fast paced tour of success stories and failures the Nobel Prize winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary school teacher whose simulation actually prevented racial prejudiceProvocative eye opening and often surprisingly funny Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages sti. I don t know why I m surprised at my 5star rating I was recommended this book by multiple people including the professionals of Goodreads The final nail on the coffin was when my Dad just handed me this book saying You know for a Doctor you should really read this book Way to go Dad That s what did it He throws in that doctor word in there and I m eating from the palm of his hand But on a serious note this book was enlightening to me on so many levels Not only did I resonate with it from the perspective of a new healthcare professional but also as an individual who loves to learn new things Further the authors of the book have made the premise very appealing to anyone As a doctor I face the challenge of selling harder yet healthy ways of life to my patients everyday With the advent of the internet it has making my job harder and harder It is much easier now for people to have preconceived notions about their health and treatment plan before I ever see them Something as simple as vaccinations now has become this hazy and controversial topic I completely see now after reading this book how an idea can infiltrate a nation of individuals seamlessly Overall I would recommend this book to anyone who wants to broaden their horizons It will make you uestion a lot of things you hear and see It will definitely make you reconsider how you present your thoughts and ideas to someone else I hope you like it as much as I did Diary of an SM Romance just handed me this book saying You know for a Doctor you should really read this book Way to go Dad That s what did it He throws in that doctor word in there and I m eating from the palm of his hand But on a serious note this book was enlightening to me on so many levels Not only did I resonate with it from the perspective of a new healthcare professional but also as an individual who loves to learn new things Further the authors of the book have made the premise very appealing to anyone As a doctor I face the challenge of selling harder yet healthy ways of life to my patients everyday With the advent of the internet it has making my The Floating Bridge Nettles job harder and harder It is much easier now for people to have preconceived notions about their health and treatment plan before I ever see them Something as simple as vaccinations now has become this hazy and controversial topic I completely see now after reading this book how an idea can infiltrate a nation of individuals seamlessly Overall I would recommend this book to anyone who wants to broaden their horizons It will make you uestion a lot of things you hear and see It will definitely make you reconsider how you present your thoughts and ideas to someone else I hope you like it as much as I did

READ & DOWNLOAD ß IDELTA.US Û Chip Heath

Made to Stick Why Some Ideas Survive and Others Die

READ à Made to Stick Why Some Ideas Survive and Others Die READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive why others die and how to improve your idea's chances essential reading in the fake news eraMark Twain once observed A lie can get halfway around the world before the truth can even get its boots on His observation rings true Urban legends conspiracy theories and bogus news stories circulate effortlessly Meanwhile people with important ideas entrepreneurs teachers politicians and journalists struggle to make them. from my blog thesunrisingcomSummary When marketing anything keep these six concepts in mind if you want your message to shtick Simple Unexpected Concrete Credible Emotional Stories yes my friends that spells SUCCESs If it sounds like too much work these two concepts also work Free Sex noooo that s not in the bookbut it works I tell youRecommended Si It s a uick fun read full of interesting anecdotes and examples that make the book s message concrete a hem If you re never going to pick it up at least read a breakdown of the six principles on the book s websiteOneish liners for each of the six principles Simplicity boil it all down to the core message you want people to walk away withthe one thing they should knowdothe key takeawaythe essence of your pointthe singular okay I ll stop Unexpectedness generate interest and curiosity by being counter intuitive or using surprisesome other techniue Oh and you should send me money see that s called surprise Concreteness explain ideas in terms of human actions in terms of sensory information people think in pictures so paint a picture For example I m sitting at my desk in my room typing this on my Dell laptop sipping water and eating green curry chicken over rice If you make it to the end of this post I bet you ll remember what I ate but you won t remember all six principles Credibility it s only what is said because of who says it make sense If you can t get a spokesperson Oprah be vividly detailed sticky ideas have to carry their own credentials Emotions get people to care about your idea by evoking a feeling around your idea and keep in mind that we are wired to feel things for people not for abstraction You make me happy by reading this blog post Don t you feel happier knowing that mom Stories wrap the idea with context and it ll be remembered as associated with that context sometimes analogies work great here as they ground the idea in a story or context folks are familiar with analogies also allow you to check off simple and concrete for example my blog is the Pinto of the blogosphere says a lot about my blog And me unfortunatelyKey takeaways Think about what YOU would respond to if YOU were your target audience make sense First this means understanding the frame of mindperspective of your target audience note this is HARD Then it s asking uestions like what would make me take notice Throw off what the authors affectionately refer to as the Curse of Knowledge corny but true and go from there How does your target audience views the world What s important to them Which raises some good uestionswho are you people And what s important to you Make ideas interesting in some wayshapeform Sounds incredibly obvious but it s in fact hard to do think of all the crap advertising you see these daysclearly if it were interesting it wouldn t be crapI ll bet you had a hard time remembering explicit crap ads precisely because they were crap Playing into people s curiosity can be a powerful way to make things interesting guess what color boxers I m wearing When pitching something emphasize benefits not features people want to know what s in it for them self interest or how what you re offering supports something they believe in identity If you can nail both you ve got a winner this whole organic craze for example Final excerpt from the book For an idea to stick for it to be useful and lasting it s got to make the audience 1 Pay attention 2 Understand and remember it 3 AgreeBelieve 4 Care 5 Be able to act on it 6 Think free Or sex Or bothOkay without looking what are the six principles And what did I eat And how much money are you sending me Diary of an SM Romance journalists struggle to make them. from my blog thesunrisingcomSummary When marketing anything keep these six concepts in mind if you want your message to shtick Simple Unexpected Concrete Credible Emotional Stories yes my friends that spells SUCCESs If it sounds like too much work these two concepts also work Free Sex noooo that s not in the bookbut it works I tell youRecommended Si It s a uick fun read full of interesting anecdotes and examples that make the book s message concrete a hem If you re never going to pick it up at least read a breakdown of the six principles on the book s websiteOneish liners for each of the six principles Simplicity boil it all down to the core message you want people to walk away withthe one thing they should knowdothe key takeawaythe essence of your pointthe singular okay I ll stop Unexpectedness generate interest and curiosity by being counter intuitive or using surprisesome other techniue Oh and you should send me money see that s called surprise Concreteness explain ideas in terms of human actions in terms of sensory information people think in pictures so paint a picture For example I m sitting at my desk in my room typing this on my Dell laptop sipping water and eating green curry chicken over rice If you make it to the end of this post I bet you ll remember what I ate but you won t remember all six principles Credibility it s only what is said because of who says it make sense If you can t get a spokesperson Oprah be vividly detailed sticky ideas have to carry their own credentials Emotions get people to care about your idea by evoking a feeling around your idea and keep in mind that we are wired to feel things for people not for abstraction You make me happy by reading this blog post Don t you feel happier knowing that mom Stories wrap the idea with context and it ll be remembered as associated with that context sometimes analogies work great here as they ground the idea in a story or context folks are familiar with analogies also allow you to check off simple and concrete for example my blog is the Pinto of the blogosphere says a lot about my blog And me unfortunatelyKey takeaways Think about what YOU would respond to if YOU were your target audience make sense First this means understanding the frame of mindperspective of your target audience note this is HARD Then it s asking uestions like what would make me take notice Throw off what the authors affectionately refer to as the Curse of Knowledge corny but true and go from there How does your target audience views the world What s important to them Which raises some good uestionswho are you people And what s important to you Make ideas interesting in some wayshapeform Sounds incredibly obvious but it s in fact hard to do think of all the crap advertising you see these daysclearly if it were interesting it wouldn t be crapI ll bet you had a hard time remembering explicit crap ads precisely because they were crap Playing into people s curiosity can be a powerful way to make things interesting guess what color boxers I m wearing When pitching something emphasize benefits not features people want to know what s in it for them self interest or how what you re offering supports something they believe in identity If you can nail both you ve got a winner this whole organic craze for example Final excerpt from the book For an idea to stick for it to be useful and lasting it s got to make the audience 1 Pay attention 2 Understand and remember it 3 AgreeBelieve 4 Care 5 Be able to act on it 6 Think free Or sex Or bothOkay without looking what are the six principles And what did I eat And how much money are you sending me

Chip Heath Û 1 READ

READ à Made to Stick Why Some Ideas Survive and Others Die READ & DOWNLOAD Made to Stick Why Some Ideas Survive and Others Die StickIn Made to Stick Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier such as applying the human scale principle using the Velcro Theory of Memory and creating curiosity gaps Along the way we discover that sticky messages of all kinds from the infamous kidney theft ring hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony draw their power from the same six traits Made to Stick will transform the way you comm. Update 2 Yep Still recommending it I Update 1 at the halfway point five stars alreadyI want to read this book twice at least This will directly change how I write present think create and make things I know I need to keep experimenting to make my communication memorable meaningful and I ll be playing with many of the techniues described here A few key points that I want to experiment with in my own workIf you ve asked somebody to remember three things you ve asked them to remember nothing I need to simplify messages to ONE key element I will use this when writing Voice Tone guidelines for clientsUse mystery to open a knowledge gap for people It keeps people glued to the end if you ve activated their curiosity it s why people stick around to finish even bad movies they need to know how it ends So can you open a piece by asking a uestion Can you start a presentation by asking how somebody would approach a certain problem Can you pace content with clues and revealsMake examples concrete Use physical objects and demonstrations Heck create a physical installation art piece instead of a powerpoint presentation Help people to experience touch and see your idea make it UNabstract to make it memorable There s an an amazing story of HP pitching Disney by creating a walkthrough pop up museum that showcased HP technology in use at a Disney park INSTEAD of creating a powerpoint presentationBoil down goals to simple concrete statements Sony wanted to make a pocketable radio long before radios were pocket sized and they said so in those words It motivates legions of engineers JFK s put a man on the moon by the end of the decade statement instead of prove our superiority in long distance transportation technology over the blah blah blah To kill corporate blah you need to mention specific objects nouns locations timespans Think Aesop s Fables simple stories simple messages starring animals performing tasks They ve endured for millennia because there is nothing remotely abstract about themWhat I m learning so far Kill the abstract Get concrete Choose ONE message not several I m really excited to keep pushing myself to writepresentthink better using these techniues There is especially a lot here for when you want to motivate internal teams launch projects influence a company culture all of which are skills I want to be better at I m halfway through the book expect another update soon

  • Hardcover
  • 291
  • Made to Stick Why Some Ideas Survive and Others Die
  • Chip Heath
  • English
  • 03 August 2020
  • 9781400064281